Imagine you go to a party with a friend who you like and trust. They point out two people. Person one they say is very friendly, and person 2 they say is not so friendly.
If you then have to choose one to talk to – you’d always choose person one!
This is how linking works with SEO. Search engines have certain websites that they like and trust. If these websites then link to your website, search engines start to like you, because their friend knows you! Linking to strong sites is very useful and effective, but can take a long time to achieve!
We can give you tips on how to get other websites to link to you, and the best way of getting this done.